GENJI
BOTTLED COCKTAIL
Product Design, Brand VI, Advertising Filming
艺术能品尝吗？
Can Art Be Tasted?
Genji 是一款将当代艺术语境融入味觉体验的瓶装鸡尾酒系列。八款产品的名称均源自 MMS3 画廊首展的艺术作品，依据酒体的风味与色泽匹配相应的情绪与视觉语言。
Genji is a series of bottled cocktails that embed contemporary artistic context into the experience of taste. The names of the eight products are derived from the artworks of MMS3 gallery’s inaugural exhibition, each matched to the cocktail’s flavor and color to correspond with its emotion and visual language.
形式如何共鸣？
How Can Form Resonate?
LOGO 以毛笔书写，瓶身采用握感圆润的 100 ml 弧形瓶——这一容量正是经典鸡尾酒的标准出品量。瓶标设计借鉴化学成分表的排版结构，清晰列出名称、原料与风味，将艺术与调酒以理性与感性的双重方式并置呈现。
The logo is rendered in brush calligraphy, and the bottle features a smooth, rounded 100 ml form—the standard serving size for classic cocktails. The label’s layout borrows from chemical composition tables, clearly listing the name, ingredients, and flavor profile, juxtaposing art and mixology in both rational and sensorial ways.
美从何来？
Where Does Beauty Come From?
Genji 关注的是闲暇的可能性，以及不同事物之间细微的通感。味觉、色泽、气息与情绪互相映照，构成了最基础的美感经验。美并非外在的装饰，而是感知的重叠，存在于日常的缝隙里。
Genji focuses on the potential of leisure and the subtle synesthesia between different things. Taste, color, scent, and emotion reflect one another, forming the most fundamental experience of beauty. Beauty is not an external adornment; it is the overlap of perception, existing quietly in the gaps of everyday life.
Brand / Director: Raf @MMS3
Visual / Film / Copywriting: Boren @BOREN Studio
Mixologist: Bary @Anren Whisky Museum
2019, Chengdu, China