ClayGround 是一个关于“手”与“泥土”、关于“游戏”与“生活质地”的游乐场。我为此项目策划品牌命名、Slogan，并构建完整的品牌视觉系统，贯穿 LOGO、图形、色谱、语义、周边与物料的应用逻辑。​

 

品牌名 “ClayGround” 既由 clay（土）与 ground（土地、基础）组成，也有意化用了“playground”（游乐场）之意，赋予陶艺以一种不带功能目的的松弛精神——它既是制作现场，也是触感的游乐场，是一种建立节奏的方式。中文名 “可粒陶艺” 是我对英文发音的音译再造，保留了 clay 的发音质地，同时引入“可”“粒”两字的颗粒感与亲近感，让语言本身也具有泥土的触觉属性。Slogan “Time To Clay” 是一句轻盈却耐嚼的语言游戏。它既意味着“轮到你动手”，也像是一句提醒：“是时候 clay 一下了。” 在这个句式中，“clay” 被动词化，它不再只是材料，而成为一种行动：揉捏、停留、生成、构建。

 

ClayGround is a playground for hands and soil — for play, touch, and the texture of everyday life. I led the naming, slogan creation, and full visual identity for the brand, spanning logo, graphics, color palette, tone, and material applications.​

 

The name combines “clay” and “ground” — material and foundation — while subtly echoing “playground,” lending the brand a sense of unhurried play. It’s a place of making, but also of rhythm and return. The Chinese name “可粒陶艺” (Kěli Táoyì) is a phonetic echo of “clay,” with characters that suggest grain, tactility, and closeness — language shaped like clay itself.​ The slogan “Time To Clay” is a light yet chewy turn of phrase. It signals, “It’s your turn,” and at the same time suggests, “It’s time to clay.” In this line, “clay” becomes a verb — no longer merely a substance, but an act: to knead, to pause, to shape, to build.